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Department of Communications
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Communication Studies


Public Relations


Dr. Terri Hernandez

Assistant Professor

Department of Communication
P.O. Box PF
McComas Hall, Room 200
Mississippi State, MS 39762


  • BA 2012: Vanguard University, Communication
  • MA 2014: California State University, Fullerton, Mass Communication
  • PhD 2018: Texas Tech University, Media and Communication

Courses Taught

  • Research in PR & Advertising
  • PR Case Problems
  • PR Writing
  • PR Organizations
  • International Advertising
  • Communicating in a Global Society
  • Introduction to Digital and Social Media
  • Business and Professional Communication

Research Interests

  • Strategic Communication
  • Branding
  • Consumer Behavior
  • Crisis Communication
  • Social Media & Digital Media
  • Gender Studies

Representative Publications

  • Rodriguez, N., & Hernandez, T. (2018). Dibs on that sexy piece of ass: Hegemonic masculinity on TFM Girls Instagram Account. Social Media and Society, 4, 1-12.
  • Holiday, S., Norman, M. S., Hernandez, T. N., Holland, D. W., Cummins, R. G., & Rasmussen, E. E. (2018). Television advertising’s influence on parents’ gift-giving perceptions. Journal of Consumer Marketing.

Professional Organizations

  • Association for Education in Journalism and Mass Communication
  • International Communication Association
  • National Communication Association
  • Southern States Communication Association