Dr. Terri Hernandez

Dr. Terri Hernandez


  • Assistant Professor


McComas 137



Terri N. Hernandez, Ph.D., is an assistant professor in the Department of Communication at Mississippi State University where she teaches public relations courses. Her research examines inter/intragroup relations, consumer behavior, and social and digital media as an intersection to organization-public relationships and branding. Her work has been published in the Journal of Consumer Marketing, Social Media and Society, Computers & Human Behavior, among others.


  • Doctor of Philosophy (Ph.D.), Communication, Texas Tech University, 2018
  • Master of Arts (M.A.), Communication, California State University-Fullerton, 2014
  • Bachelor of Arts (B.A.), Communication, Vanguard University, 2012

Research interests:

Strategic Communication; Branding; Consumer Behavior; Inter/Intragroup Relations; Crisis Communication; Social Media & Digital Media; Gender/Minority Studies; Social Identity; Self-Categorization


Book, Chapter

  • Influencer-Marketing: Is it Right for Your Brand? . Research Perspectives on Social Media Influencers and Brand Communication . Ed. B. Watkins. Lanham, MD: Lexington Books. 125 – 144. 2021
  • Millennials use of online applications for romantic development. Swipe right for love: The impact of social media in modern romantic relationships . Ed. N., Punyanunt-Carter & J. Wrench. Lanham, MD: Lexington Books. 47 - 63. 2017

Journal Article

  • Opportunities and challenges: Professional development programming in media & communication education. Journalism and Mass Communication Educator. 2020
  • Plenty of (similar) fish in the sea: The role of social identity and self-categorization in niche dating. Computers & Human Behavior. Volume 110. 2020
  • Dibs on that Sexy Piece of Ass: Hegemonic Masculinity on TFM Girls Instagram Account. Social Media and Society. Volume 4, Pages 1-12. 2018
  • Television advertising’s influence on parents’ gift-giving perceptions. Journal of Consumer Marketing. Volume 35, Issue 7, Pages 655-675. 2018

Areas of Expertise

Strategic Communication Branding Consumer Behavior Inter/Intragroup Relations Crisis Communication Social Media & Digital Media Gender/Minority Studies Social Identity Self-Categorization