Dr. Terri Hernandez

Dr. Terri Hernandez


  • Communication


  • Communication


  • Assistant Professor


McComas 200-E



Terri N. Hernandez, Ph.D., is an assistant professor in the Department
of Communication at Mississippi State University where she teaches public relations courses. Her research examines inter/intragroup relations, consumer behavior, and social and digital media as an intersection to organization-public relationships and branding. Her work has been published in the Journal of Consumer Marketing, Social Media and Society, Computers & Human Behavior, among others.


  • Doctor of Philosophy (Ph.D.), Communication, Texas Tech University, 2018
  • Master of Arts (M.A.), Communication, California State University-Fullerton, 2014
  • Bachelor of Arts (B.A.), Communication, Vanguard University, 2012

Research interests:

Strategic Communication; Branding; Consumer Behavior; Inter/Intragroup Relations; Crisis Communication; Social Media & Digital Media; Gender/Minority Studies; Social Identity; Self-Categorization


Book, Chapter

  • Influencer-Marketing: Is it Right for Your Brand? . Research Perspectives on Social Media Influencers and Brand Communication . Ed. B. Watkins. Lanham, MD: Lexington Books. 125 – 144. 2021
  • Millennials use of online applications for romantic development. Swipe right for love: The impact of social media in modern romantic relationships . Ed. N., Punyanunt-Carter & J. Wrench. Lanham, MD: Lexington Books. 47 - 63. 2017

Journal Article

  • Opportunities and challenges: Professional development programming in media & communication education. Journalism and Mass Communication Educator. 2020
  • Plenty of (similar) fish in the sea: The role of social identity and self-categorization in niche dating. Computers & Human Behavior. Volume 110. 2020
  • Dibs on that Sexy Piece of Ass: Hegemonic Masculinity on TFM Girls Instagram Account. Social Media and Society. Volume 4, Pages 1-12. 2018
  • Television advertising’s influence on parents’ gift-giving perceptions. Journal of Consumer Marketing. Volume 35, Issue 7, Pages 655-675. 2018

Areas of Expertise

Strategic Communication Branding Consumer Behavior Inter/Intragroup Relations Crisis Communication Social Media & Digital Media Gender/Minority Studies Social Identity Self-Categorization