PRISM team creates "PRISM Organization Identity Campaign"
The PRISM team created an Organization Identity Campaign led by Hernandez and students Lauren Lucas, Madeline Burdine, and Peyton Neal. Graphics Public Relations and PRISM is a full service student-led agency at Mississippi State University. PRISM provides communication and branding services to local profit and non-profit organizations through strategic-awareness planning, insights and optimization. With PRISM being in its second semester of operation, the agency was still considered new and lacked brand recognition. An account team was formed to help PRISM promote its benefits to future clients and students. The purpose of this campaign was to establish an organization identity by creating brand recognition and increasing recruitment efforts across MSU.